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Posts Tagged ‘SMO Services’

How my ranking goes down when my site server downtime?

Friday, May 25th, 2012

The reasons for site server downtime may not be particular and same for all websites. The performance of the website is a very important factor whether you may use it for selling products online or to use it just for online presence. The hosting companies are the one who take care of the website uptime for many websites owned by the business people. But in most of the cases, the web hosting companies do not guarantee cent percent uptime for website since there are many factors that lead the website to go down.
There are many factors reasonable for the server downtime, also there is no necessary that all the factors are same for all the websites. They may change from one website to another. There are some common factors which cause downtime like planned downtime by web hosts, an unexpected component failure, and natural calamities. Planned downtime problem occurs when the web hosts do some tasks like upgrading server, hardware and software applications. During such tasks, the websites hosted by the corresponding server will go down. Once the tasks are over, then the website becomes normal. The complex hardware and software design is one of the reasons for the failure of server downtime. It is due to programming bugs, virus attacks, corruptions of file and more. Malicious attacks are the most common reason for the unavailability of the websites. Attacks of international hackers, use of malicious software are some of the reasons for the server downtime. The damages to the hardware components can also lead to server downtime. When the hardware components are attacked by the hurricanes, cyclones, it may cause trouble in server downtime.

Due to the above mentioned reasons, the site server may face downtime. Impact of website downtime will lead to the negative remark in your online business. Site loading time is one of the important ranking factors in Google search results. If a customer finds that the website is not loading properly, then he/ she will not visit again the same website. Therefore, there will be significant reduction in the traffic of the website. Page rank is an important factor in Google webpage ranking. Also Google evaluates the age of the website and display it accordingly in the web page results. If the website is operated for a long time, then it will have better rank.

At some point of time, every website may encounter the problem of server downtime. Therefore constant monitoring of the performance and functioning of the website should be done by the website owners. However, it is a difficult job because it requires professional expertise in the field of monitoring the performance of the website. Hiring a professional website monitoring servicing company is advised. Many online business owners think that server downtime is a small issue and do not have a great concern about the issue. But downtime is not negligible as it has adverse impacts and also leaves a negative impression on the customer which in turn affects the growth of the business. So before it erodes the customer, one should get thorough knowledge about downtime of the site and conclude the issue soon.

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Internet marketing through Social media: Uses and its Future

Thursday, January 5th, 2012

Why internet marketers are mainly targeting social media?

The Social media websites have transfigured the method the online businesses market themselves and also their services or products. Breaching into a group of people which frequently is inclined to your specific brand, service or product has guided to amplified sales and visibility. The viral characteristic of several social media web sites like YouTube also has augmented the brand awareness. Thus the future of the online marketing through the social media is dazzling and bright.

Possibly the prevalent alteration for the marketing through social media might be including the social media straightforwardly onto the websites of the businesses. This allows the members to post their comments, videos, pictures and a lot will become more a commonplace. The other popular tools of social media such as distribution shall continue to be an important factor when budding websites and the media campaigns.

The businesses may continue the utilization of the well-liked social media web sites as a portion of the campaigns of advertising. Truly speaking they are probable to start to authorize more time, attempt and also funds towards budding well-built campaigns of social media.

An additional key alteration will be in the way the businesses make use of the social media. As the firms drift towards controlling their online presence and image, the social media web sites will start playing a much more important role in the development of an optimistic online image. The firms are most probable to make use of Twitter (a social network medium) much more comprehensively to proclaim optimistic sales, changes, or other relevant information. The other social media web sites shall also be made use to battle unenthusiastic press and to make public the optimistic information to the society.

Finally, it is probable to see a development in the social media which is video based. The Video blogs, forewords and the commercial-like video clips are by now commencing to witness an augment in their relevance and popularity. The firms will discover novel and pioneering methods to use the video social network media to augment their existence on the internet.

The recent years have exposed to us the importance of the social media for any business that is online. Nowadays, it is obvious that any trade which does not place effort into their campaign of social media is surely missing the boat.

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