Wednesday, March 13th, 2013
Before a person goes for holidays, he or she should make sure to follow certain tips that could not affect the business. There are numerous such top conversion optimization tips that could be helpful in achieving the set target, even though a person might on holiday.
Holidays are liked by everybody, just because a person gets time to rejuvenate. He or she gets the needed break, which refreshes both mind and spirit. However, before a person for holidays, it is must to look into business needs. The business should not get affected, else there might be numerous of problems in the coming months. Likewise, SEO guys also take care that there are certain tips followed to let conversion rate stay good even in times of holidays.
Let’s ponder over few of these tips that should be deployed to check that business do not get affected with holidays.
- Authentication pages should be masked with temporary or optional passwords, else people might get frustrated entering password again and again and might abandon your site.
- One should be Cross-Border & Cross-Country Friendly and should not have just local intent, if possible. There are many niche stores that focus only at local customers, though they might explore the scope even across the country or across the border. A person should be open to this wide market to improve upon the conversion rate.
- The return policy should be reviewed. It should be linked from product pages with feel good message. Visitors are always ready to buy with their credit cards in hand. Thus, that factor should not be worried about.
- A shopping cart should have the option “check out as a guest”. The site should allow people to shop as a guest, better than to register. Always remember that quick sale is better than no sale.
- Shoppers should be made aware of shipping deadlines. People should be asked to buy it now rather than after a span of time. The site should incentivize the sale by introducing a promotion that ends at the same time.
- Better customers’ service should be offered to people. There should be the facilities of live chat and social media interaction, as it acts as great opportunities to facilitate assisted website conversion. A person should always keep in mind that these channels are also equally important, as sale channel.
One should follow the above conversion optimization tips to make sure that visitors turn into customers regularly. The changes to implement should be thoroughly checked, before committing anything to visitors. Holiday season come up lots of traffic, making it easier to reach a significance level.