Launching a new website is a daunting task but launching a new brand by using that new website is indeed a patience tester!
Whenever you decide to launch a website, everyone witnesses only the design change but have you ever appreciated the efforts which have been put behind the scenes?
There’s a lot of redirection- You should start by pulling every single URL that’s on your root domain. Drop into excel and then do a proper analysing to know how you will use them on your website. There may be many such web pages which will not exist yet but they would start functioning later. It means, lot of pages of your existing website will not move yet but they would in future. So, along with 301s and 404s, it would be a nice idea to add a section about those steps which you will take in Phase II to ease things.
Get your Analytic- Though it is important to launch analytic code on your new website but it is more important that you do not settle down for the basic version only. You may find many such things which you can do with a little customization and you need to decide which things are most important for you.
Obtain a new site map- When your URLs are changing then it means your site maps will also change. So, you should generate a new XML site map.
‘We aren’t No.1 in the online world- That can be a nightmare of every SEO professional. It is important that you start your keyword researching from the early stage. How do you do it? Start by pulling all your backlinks by using your favourite tool and then go down to find all those links with your brand name. Then you should start contacting them. It is important to start this process very early if you’re changing your name. Start by approaching people who you can expect will go on your exact launch date. Make sure your team is also changing any links which they have on personal websites.
If you’re planning to launch a new website, you might get disheartened by the constant pain. Sometimes you may decide to quit but you should not. The end result will compensate all your efforts.