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Tips to for an Effective SEO action plan to Generate Highest ROI

Posted by : Jitendra Singh, January 29th, 2014

 

Tips to form a viable SEO action plan:

f you will spend few hours on any SEO blog, you’ll come to know about how to review a website, detect SEO and proposing solution. But sadly, proposing solutions alone doesn’t give you any result. Your clients will be able to implement your recommendations only if you write clear and concrete action plans that help in prioritizing steps on the basis of expected cost and benefit. There are various factors that become part of SEO plan. Let’s delve deep into these factors-

Write concrete actions-

Apart from covering what the problem is, it is equally important to include how to tackle it. For instance, your SEO report might look like this: “We have crawled your website and found that there are broken links that are also producing 404 errors and page rank is also witnessing a downfall. If you will thoroughly check your internal links and remove all broken links, you will be able to maintain your page rank, which would lend a good experience to visitors.” Though, the SEO report has covered what the real problem is but it misses the imperative part ‘how’. Imagine, if your report is read by a web developer. Do you want him to click all the website links on your site in order to detect 404 errors? Of course, as an SEO expert your answer would be no as there are so many tools that can easily be used to find 404 errors so there is no need to find errors manually. But sadly, the web designer might not know about. Now consider how much useful this report would be: “We have crawled your website and found that there are broken links that are also producing 404 errors and page rank is also witnessing a downfall. If you will thoroughly check your internal links and remove all broken links, you will be able to maintain your page rank, which would lend a good experience to visitors. We have systematically compiled the list of all broken links along with the anchor text and location. We suggest you to carefully review these links and either remove these links or find the correct live page to direct your visitors to.” By explaining the last step, you’re allowing the manager to pass your report to even an intern who can easily correct the problem without putting much effort. Even it means, putting extra time devotion, it can curtail the occurrence of mistakes.

Systematically prioritize your recommendations-

Though, it is highly crucial but sadly, it is rarely covered. To achieve targeted results, it is important to systematically prioritize your SEO activities. In order to get the desired results, it is useful to take care of below issues

  • Check penalties
  • Improve quality of the content
  • Find out the reason of falling page rank of some web pages

Make sure to prioritize your SEO efforts-

It is crucial to prioritize your SEO activities in order to accomplish your objectives. It is advised to properly divide your SEO work in your team and collectively works towards the single objective.

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