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What are the elements of a great logo do you think?

Posted by : Jitendra Singh, September 18th, 2013

 

 

When you think of fast food, what comes to your mind? Many people would say McDonalds. Ever wondered why most people say so? Yes, their burgers are great, but there is another reason. It has a distinct and memorable logo. People instantly recognize their logo and always remember it. Their logo plays an important part in their immense success.

 

Ideally, a logo must convey the owner’s intended message, what your organization does, organizational culture and target audience. A logo should be appropriate, distinctive, graphic, practical and simple in form. It must be recognizable straight away and must inspire admiration, trust and loyalty.

Choosing a right logo for your business is not as easy as it may appear. You may come up with a great looking logo with a whacky tagline, but means nothing to your target consumers or you may decide on a colorful logo that looks great on a bill board, but dreary and unexciting in black and white ad in a newspaper.

There are many aspects to be considered and many pitfalls to avoid. Here are some tips that will help you devise the logo that works best for you.

Simplicity:

Simple logo design is easily identified, memorable and versatile. Sometimes ‘less is more’. In fact, more simple the logo, the more variety of mediums it can be used on. Good logos feature something unexpected without being overdrawn. So keep your logos uncluttered and simple.

Appropriateness:

The logo should be appropriate for your business. When designing the logo, you must keep in mind your business’s purpose, overall message and the target audience. For example, a colorful and child like font would be apt for a children’s toy store, and not so much for consulting firms.

Timeless:

Your logo should stand the test of time. You need to think about whether your logo would still be effective a decade from now?

Memorable:

An effective logo design should be memorable.  You can do this by a combination of elements:

  • Symbols –it makes consumers think of qualities related with your company.
  • Colors – have psychological effect on people that you can use to your advantage.
  • Words – use catchy words to get the message across.
  • Fonts – using the right the style of lettering has a better impact on the consumer. Wrong fonts send a wrong message across.
  • Clarity and boldness –also add to the impact that a logo will have on consumers.

Versatility:

An effective logo works across all media and applications. It should look good in any background and setting.

Uniqueness:

Make your logo stand. This will ensure that your business has a high recall value. Your logo can be distinct in its slogan, color scheme or symbols.

Follow these tips and you are sure to come up with an ideal logo for your business.

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