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What is Content Marketing? – EBriks Infotech

Posted by : Jitendra Singh, December 7th, 2012

Content marketing is not only developing content and sharing the same. In fact, there is technological knowledge required to spread the right message to the right people at the right time. High-quality content, written from customer point of view can be lot helpful in spreading the right ideas. It is more of pull and less of push.

Content marketing is developing content and sharing it with people to market products or services. It is the key component of successful marketing. It is more a pull and less of push. Content attracts readers and help them develop interest in buying or looking at the product. As a part of  SEO, content hold a major role. Apart from writing content for web pages, there are lots of different types of content pages written and optimized to spread awareness of the related topic. It act as brand awareness and is one of the popular marketing strategy.

There are different types of blogs, e-books, podcasts, webinars, articles, etc written, as a part of organization’s content-marketing activities. Sharing these pages using social media has also earned much popularity. One of the remarkable aspects of content marketing is that it reduces the media expenditure. However, content marketing required extensive knowledge and experienced staff with skilled resources in different fields, ranging from mobile application development to video production.

The crucial factor that needs to be pondered over is high-quality content that is considered useful by customers. Search engine continuously come up with new updates that affect websites with low-quality content. Recently, the two new updates, brought by Google, Panda and Penguin, have shown negative effects on the sites that contain thin or low quality content.  EMD update further improved the searches for the customers. The only solution to these issues is high quality content that is written, keeping customers in mind. The content written should not only be attractive to readers, but should offer them some informative and useful information. On other hand, social media has also occupied important place by providing the platform to consumers to interact.

Another important aspect of content marketing is that it should be well integrated with advertising such that both of them can express a brand story. They should be interrelated for effective and successful marketing. Content marketing can be carried out, only if marketing department is assisted by cross-department support.

Marketers should keep an eye on the changing marketing trends and technologies. As today, blogs have reduced their significance and Pinterest and video have gained fame. Tomorrow, something else might turn up. Thus, marketers need to be aware about the changes in the technologies and the use of the same at right time to spread the message to the right audience. Right audience and right message would definitely increase the return over investment.


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