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What is GEO Marketing & Why it matters?

Posted by : Jitendra Singh, April 16th, 2013



What is GEO Marketing & Why it matters?

GEO marketing is a new marketing means that is the association of data and maps. Looking into the increase use of social media and mobile marketing, geo marketing is also emerging speedily to help both customers and businesses.

A variety of new means of marketing are emerging to help customers to the extent possible. GEO Marketing is one such means to market business and its website with the help of social media, mobile searches and web searches. With the help of digital tool, geo marketing takes advantage of the association of data and maps. It is said to be the convergence of mobile marketing, local business listing and social media and thus, known as an effective and powerful marketing method that is helpful for small, medium and big businesses.

In this regard, internet users IP address is connected to GPS data, such as latitude and longitude, mapped with technology to geography around the world. The point to ponder over is that a large number of businesses do not take advantage of these tools, though they have built in software or hardware technology to stay focused. By the time business owners make their mind to adapt to any such tool, the technology has moved to something new. In order to have maximum benefit, businesses need to be early adopted of such tools.

Geo marketing matters a lot, as it keeps you updated about the prospects’ interest. Local businesses could do wonders to their business, after integrating such tools, as these help customers in finding the product or services in proximity.

The importance of such tools could be understood easily, after a careful analysis of the tools used by customers in searching the products or services with respect to the geography.

  1. Web search is the most common of these tools. Here, the map displays with business matching the search criteria. Geo listing, such as local business listing should be updated with marketing information.  These listing also include customer reviews, which no doubt need to be managed. It also includes offers, coupons, discount, photos, and many other components that need to be used strategically.
  2. Mobile marketing is also one of these geo marketing tools that uses mobile apps, mobile websites, SMS, etc as it key components. The increasing use of Smartphone has further give the needed boost to this means of marketing.
  3. Social media marketing, evolving like an explosion, is geographic in targeting ability. The increasing use of Facebook, Google+, Instant Messaging, Twitter, Linkedlns, etc act as social community tools.  The easy access offered with mobile devices has given people a new platform to interact and discuss their reviews and feedback.

The strategic approach to these tools and their respective components can do wonders to the business.


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