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What is Google EMD algorithm update and how you can recover from this update?

Posted by : Jitendra Singh, December 5th, 2012

What is Google EMD algorithm update and how you can recover from this update?

Google is continuously coming up with new updates to help users to the maximum. These updates in algorithm are made to get rid of low quality websites or repetitive content that is not much useful to users. One such update that focused on eradicating low quality exact match domain is “EMD update”.

Many SEO’s register their domain, exactly with the same keywords that the site is optimizing. It is beyond doubt that these websites would get benefit of the domain name and would always top in the ranking. EMD update is mainly for to eradicate these websites that have same domain name and enjoy easy ranking, but are not much useful.

Such websites receive the targeted organic traffic, but they lack quality content. The articles posted on these sites are generally keyword rich that look great to search engine spider, but they are useless to visitors or readers. These efforts are done by Google to help visitors in searching the quality information and removing the spammy websites.

Google wants its search engine to be natural and free of manipulations. This update has affected the ranking of many websites who used unfair means to gain ranking and traffic. The sites that have brand recognition and high quality content are not much affected, though they have same exact match domain.

How to recover from EMD update?

The websites that have been affected can be recovered, if certain measures are taken carefully. There is a need to make few changes on the website, if its domain name and keyword optimized are same. Let’s throw light on few steps that could be beneficial in recovering from EMD update.

  • Remove the low-quality content on EMD website. The content should be not for search engine, but should offer genuine or valuable information to readers. Add high quality content regularly to the website.
  • Carry out inbound link audit. Identify the spammy inbound links that negative effects on the website. Remove the links.
  • Check if there are social share buttons on the pages.
  • Strong Backlink to the website can be beneficial.
  • Start SEO link building campaign to help your website win trust in the market. There should be guest blogging to promote ethical link building tactic.
  • Make changes in the targeted keywords.
  • Start social media marketing campaign to spread brand awareness. People would get the platform to interact about the related product or services.

EMD update along with ‘Panda’ and ‘Penguin’ would bring in relevant and high quality websites on top of Search Engine Result Pages.

Google has brought in new updates to help users to get the useful information. One of the recently launched update is EMD, Exact Match Domain update that target sites that have same domain name as the targeted keywords and low quality content. There are many sites that have been affected with this update. They can be recovered with few careful measures.

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2 Responses to “What is Google EMD algorithm update and how you can recover from this update?”

  1. Penguin Proof Backlinks says:

    It is truly a great and useful piece of info. I’m satisfied that you simply shared this useful info with us. Please keep us up to date like this. Thanks for sharing.

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  2. google says:

    google…
    Nice Content….

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