Google is continuously coming up with new updates to help users to the maximum. These updates in algorithm are made to get rid of low quality websites or repetitive content that is not much useful to users. One such update that focused on eradicating low quality exact match domain is “EMD update”.
Many SEO’s register their domain, exactly with the same keywords that the site is optimizing. It is beyond doubt that these websites would get benefit of the domain name and would always top in the ranking. EMD update is mainly for to eradicate these websites that have same domain name and enjoy easy ranking, but are not much useful.
Such websites receive the targeted organic traffic, but they lack quality content. The articles posted on these sites are generally keyword rich that look great to search engine spider, but they are useless to visitors or readers. These efforts are done by Google to help visitors in searching the quality information and removing the spammy websites.
Google wants its search engine to be natural and free of manipulations. This update has affected the ranking of many websites who used unfair means to gain ranking and traffic. The sites that have brand recognition and high quality content are not much affected, though they have same exact match domain.
The websites that have been affected can be recovered, if certain measures are taken carefully. There is a need to make few changes on the website, if its domain name and keyword optimized are same. Let’s throw light on few steps that could be beneficial in recovering from EMD update.
EMD update along with ‘Panda’ and ‘Penguin’ would bring in relevant and high quality websites on top of Search Engine Result Pages.
Google has brought in new updates to help users to get the useful information. One of the recently launched update is EMD, Exact Match Domain update that target sites that have same domain name as the targeted keywords and low quality content. There are many sites that have been affected with this update. They can be recovered with few careful measures.