SEO or Search Engine Optimization is said to be the process of enhancing the visibility of a particular website in various search engines. The more a website appears in the search engine results, the more it becomes easier for the visitors to have a look at it which thereby results in getting more traffic towards that site.
According to Internet World Stats, global internet users has reached nine zeros number and is still increasing at the rate 400% as compared to last year 2010. Until and unless you have made your business a brand name like Google, Yahoo, Facebook, your chance to be known and get business are minimal without the help of Search Engine Optimization – SEO.
Google has recently announced some changes in their algorithm for SEO which tends to eliminate some sites that don’t fit into the criteria. People who tend to copy things from other websites and post it in their websites and earn money have been completely stopped by this new algorithm of Google for SEO. Duplicate website content found in the Google search results has been stopped. All those copied and unoriginal content from most websites have been cracked down.
Recently Google webmaster had posted that any website which often copies content from other websites to gain popularity in the search results and also to get traffic will be removed permanently from the index of Google. These new rules will surely be a heavy blow to those who have been indulging themselves in such unreliable and misleading activities. Yet these rules will be of great help to companies that provide real content to their customers. Original and quality content with relevant keywords that are not added to the content forcefully is said to rank high in Google from now onwards.
Be fresh, be new, be innovative, be relevant! Businesses who post only original and high quality content on their website are said to have more chances to succeed with these new rules of Google.
Internet Marketing is all about SEO. This article explains the need of SEO and the current rule of Google for SEO.