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Why Google Analytic is important for a website?

Posted by : Jitendra Singh, January 13th, 2014

Why Google Analytic is important for a website?

Google Analytic is acknowledged as one of the most viable and powerful tools for monitoring and analyzing traffic on the website. Google Analytic is a service offered by Google that helps in generating detailed statistics about a website’s traffic and also measures conversions & sales. It is the widely used website statistics service and is greatly helpful in tracking visitors from all referrers, including social networks, direct visits & referring sites, search engines. It also displays email marketing, pay per click and digital collateral, like links with PDF document. With the help of Google analytic, you can get an enormous amount of information about who is visiting your website, what they are searching for and how they are reaching to your website. Any business who is keen on reinforcing their position in the online world should definitely use Google Analytic.

Let’s have a look on some important data that can be enjoyed with the help of Google analytic:

  • From where exactly your visitors are coming from- very crucial if you’re targeting the particular audience
  • How your visitors have found your website- this is imperative to know which of your efforts are producing great results. It tells if visitors found your website directly or through referral from another site sources, like facebook, twitter or from other search engines.
  • Web browsers using by your visitors-It helps in knowing which web browsers your visitors often use and on which browsers you should mainly focus on.
  • What keywords were typed by visitors in the search engines to land on your website-this is important from the SEO point of view. Knowing which keywords people are searching for in order to reach to your website helps in determining whether you are on the right track or not.

We all spend considerable amount of time and money in order to persuade people to look at our website but many webmasters fail to devote time to track the success of these efforts. With the help of Google analytic tool, it is not only possible to see how many people are visiting your website but also from where they are coming from. For instance, you may be sharing same time on both face book and twitter but it is possible that one of the two is generating more traffic. So, with the help of Google analytic tool it is possible to know which social tool is producing more results. With this tool, you will be able to know how much traffic is coming from the them.

 Notable features of Google analytic:

  • In integration with ad words, users can easily review online campaigns by effectively tracking landing page quality and conversions.
  • With the help of Google analytic e-commerce reporting, it is possible to track sales activity and performance.
  • In 2013, Google analytic also launched real time analytic.

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