Search engine professionals, consisting of webmasters and SEO experts, try their best to follow modern marketing technologies to achieve highest possible ranking. These techniques are a lot helpful in enhancing the number of visitors and gaining online visibility that affect the ranking and the business’ sales.
There are a lot of search engines that have come and gone with time. When it comes to SEO and other online marketing techniques, there is a need to be aware of major search engines that could be helpful in targeting traffic.
Google, started in 1998, no doubt has been dominant in the market since long. Netscape search was powered by Google. Even Yahoo selected Google to provide its organic search. Google is best known among people all across the globe, when it comes to search. The word, “Google it!” has become quite common, if you don’t know an answer to a question. It is a robust search engine that provides users the best results. The searchers are comfortable using this engine.
Moreover, Google continuously makes changes in its search engine algorithm to keep away the sites using unfair means to rank high. Low-quality content containing sites are not deemed to be much helpful. These changes are made to help users to the extent possible with the right information, they are looking for. Google has also changed its layout for better user experience.
Bing, launched in 2009, is an upgrade from MSN search. It is powered by Yahoo’s organic results and count to 25% of the search. Both the Bing and Yahoo paid campaigns can be easily managed together, reducing the set up and manage time. It also reduces the campaign cost.
Yahoo is another search engine that was a leader in the search field couple of year ago, but today, the searched has declined terribly.
In addition to it, there are other search engines that are used around the globe. There is Baidu used in China, a major search engine that allows users to bid for the higher ranking of their website. It follows a hybrid approach, taking into account P4P, Pay for Performance. It also offers PPC that are somewhat same as AdWords. If you are looking for online marketing in China, it is must to understand Baidu.
Yandex is another search engine based on Russian-language searches, dominating market in search. Russia. It also brought in its web browsers and mobile applications to secure its position against Google.