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Why online reputation management is important for any business?

Posted by : Jitendra Singh, July 11th, 2012

Online reputation management is the process to monitor the reputation of a person, business or product online with the target the push down negative posts down completely or at least to inner pages in search engines so that the visibility of posts are less.

The internet world is interesting.  It’s allows a business to grow fast with search engine optimization services and then converting users into leads and finally customers. But the other part of the coin is dangerous. The same things which make a business grow can be the reason for downfall with rapid pace even greater than the growing pace. The rise of the social media sites and the blogs, forums has given it a pace to circulate the information widely around the world and if the information is about the bad part of your company, it can harm you.

Online reputation management is important to the businesses (especially small onea) and the reason may be:-

  • Online Search :- Now more than 70% users try to find anything on internet through search engines. Anyone likes to find products on Google rather than using a yellow page. So your reputation on internet should be great to get the business.
  • Speed :- A viral post can be shared by million of people in minutes creating more impact in much shorter time as compared to the other media. A single video at YouTube can be distributed around the world in no time. If the post or news is good, the company can be benefited but id it shows negative parts, the results may be horrible.
  • Online SEO: - Few business persons do not understand the result of a negative post that has been posted by an unsatisfied user or as a result of any mischievous activity of may be a rival or so. This has to be understood, once the content is written, published and cached by Google. it is hard to get that removed. If someone suffering this, tells Google to remove the post, this is not possible and even Google or any search engine does not have this authority. One option may be to ask the blog owner and make him realized the importance of branding and if he is convinced, the post may be removed. But this is very rare.

The best way is to hire an online reputation management company. They use certain strategies to make the negative posts down and consequently the visibility gets lowered. With the name of the person or brand (business) several other blogs are created and ranked so that the negative ones are down automatically. The process is very much similar to SEO but this is not about getting a website ranked high but to get any post/blog comment pushed away to certain inner pages in Search Engines.

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