The increased use of social media has helped millions of organizations in spreading their message across the world. Facebook is one of these sites that have seen tremendous growth over past few years. It can also be used as a marketing tool to help building brand, generating lead, etc. A well planned social strategy can help you in getting high returns from these marketing tools.
How is Facebook Marketing different from Traditional Marketing?
Facebook Marketing is associated with content sharing and engaging prospects, creating viral marketing effects. It is lot different than traditional marketing that makes random calls and thus, increases the marketing budget, whereas Facebook market targets the right audience, saving both time and money. It is therefore believed to be effective marketing way.
Facebook users also share their experience and reviews with different products or services. Hence, it connects people, engages them in conversation and acts as a tool of promotion. People share their feedback, which become the source of trustworthy recommendation and thus, the effective way of advertising. It is supposed to have stronger positive impact than normal advertising. It ultimately results in viral marketing and can bring in leads.
What are Facebook marketing tips?
- Your cover photo should be free-ad banner
- Post content that is liked and shared by fans
- Encourage prospects to speak out
- Promote Facebook page
- Activate Facebook check-in, in order to promote local business
What should be basic Facebook marketing plan?
- Send people to your Facebook page, which should contain what target people are looking for.
- Regular status updates should be posted with the help of automated social media tools.
- Let people start discussion on your page. It is the best way to keep them engage. So, create lively pages that encourage them to interact.
Can business accounts be created on Facebook?
There should be personal profile to create business page. These pages are equivalent to Facebook business accounts.
Is there any difference between a Facebook page and a Facebook profile?
Facebook profile is for personal use. The best way to demarcate it from business pages is the “friend” option displayed at the top. This option is available only in profiles. At the same time, Facebook pages are designed for businesses. Such pages have “like” button at the top.
Can I comes to know who is is looking at my Facebook page?
Yes, you can. In order to know about insight of you facebook page, you need to go to admin panel, right at the top. Click “Insights” and then, “See All”. It includes information on the gender, age and location of who is looking at your page.
What’s unique about Facebook when compared to other marketing channels?
Facebook is a sort of inbound marketing, where only interested people are paying attention. Thus, you need not have to make random calls, as in traditional marketing. Moreover, there are no pop-ups that could distract people or capture their interest. Instead, people would check the updates and click “like” button to show their interest in learning.
Is there any limitation to the number of Facebook friends?
Yes. Facebook limits an individual to have no more than 5000 friends.
How can I get a custom URL on Facebook?
It is made available, once 25 people like your Facebook page. These are easy to remember URLs. One can find this option by visiting “Edit Page” option in the top right corner of the page, and then choose your username in the “Basic Information” section.
Why is facebook important in promoting businesses?
Facebook is one of the best platforms for people to interact and engage themselves in conversation. It is an effective way through which information flows. The comments, feedback, reviews, etc shared by people makes a big difference, as it leads to interaction among people and becomes influential in the real world. Thus, companies should make good use of social media to promote themselves. They should also take care of users’ preference and behaviour, while designing their marketing strategy.
How can EBriks help you in getting business through Facebook?
EBriks has brought in well qualified and experienced staff in the service of its clientele to leverage the marketing power of the most popular social media sites. The company focuses on connecting with new customers, raising brand awareness and creating an active and engaged community around the business. A variety of campaigns are also launched that deliver result because of the proper strategy designed and adopted.
Facebook marketing is a team work that would definitely show results, after successful implementation. EBriks not only gets in touch with the company’s requirements, but also brings in the right solution.
"In just a matter of few months we are now ranking on page one of Google for two of our keywords. The progress we’ve seen whilst working with EBriks is extremely impressive."Randy