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Image Marketing

Image marketing is one of the growing wings of marketing that help organizations in conveying right message to right audience in attractive and meaningful way. The spread of image marketing and its ability to present the complex data in a simple way has added to the reason of growing popularity. Image is an extension of a written piece of content, while infographics carries a self contained message. It presents the information in a pleasing manner.

Infographics, visual representations of data, information or knowledge is an important tool in teaching, business and presenting information. It is believed to be the most powerful way to deal with complex data. These are used for maps and data presentation.

How are Infographics Helpful?

Inforgaphics are helpful in the following ways:

  • Communicating a message
  • Analyzing data to know cause and effect relationships
  • Presenting complex data in a compact and easily understandable way.
  • Monitoring route of certain parameters.

What are three important elements of Infographics?

  • Visual Elements:
    It comprises graphics, reference icons and color coding.
  • Content Elements:
    It comprises statistics, reference and time frames.
  • Knowledge Elements:
    It includes facts.

What are different types of Infographics?

The use of Infographics in different field categorizes it into five categories.

  1. Cause and Effect Infographics:
    It is used to elaborate the cause of an event and its effect. It elaborates casual relationship between various physical and conceptual stages.
  2. Chronological Infographics:
    It explains a process or an event that happened over time. It allows marketers to present the information on a timeline, enabling audience to analyze temporal relationship between various stages of a process.
  3. Quantitative Infographics:
    It helps in presentation of statistical data in a quick and clear manner. The statistical tools, like bar graph, tables, lists, charts and pie charts are deemed to be quite helpful in summarizing complex data. It is a sort of flow chart of an organization’s structure, explaining hierarchy as well as responsibilities of different positions.
  4. Directional Infographics:
    It helps readers to navigate through information. Various symbols, icons, arrows, bullets, diagrams, tables, graphs are used in these infographics to communicate information. Arrows and bullets are used as landmarks. Numbers are used to indicate distance.
  5. Product Infographics:
    These are used to elaborate USPs or features of a product. Dieticians and cooking school convey key procedures with the help of these graphics. The combining of image and data aspect makes it easy to understand a large amount of data. This innovative way of conveying information attract readers’ attention and communicate key information speedily.

Looking into the way of presenting information to readers, Infographics can be classified into three categories.

  • Static infographics
    There is no movement of data or information in these types of images, thus, the information is presented at once. It has a quick and immediate impact on the reader. For example product manual, newspaper graphic, etc.
  • Motion infographics
    Here, the information is presented in a sequent and consistent manner. It plays a main role in cinema and presentations. For examples, graphic animations.
  • Interactive infographics
    Here, the reader is given the choice to view information.  The main aim of these graphics is to engage audience. For example, on the web, a person selects the way he or she wants to view from a complex data.

Why are infographics important?

  1. It makes info more appealing.
  2. It lessens boredom.
  3. It is more persuasive.
  4. It shows valuable ideas.
  5. It is attention-grabbing.
  6. It is easier to understand.
  7. It awakens one’s interest.
  8. It is accessible.
  9. It is more persuasive.
  10. It is attention-grabbing.
  11. It is memorable.
  12. It is reliable.

What tips should be kept in mind for designing Infographics?

In order to convey information in a simple and easy manner, Infographics should be designed with due care such that it captures the readers’ imagination and delivers comprehensive information.

  • Infographics should be simple, concise and clean. The information should be well organized
  • The focus should be laid on effect and cause relationship.
  • Draw your boundaries, only after limiting the scope of information. Define the questions using the best methods.
  • The use of right color combination plays an important role in creating impression, both emotional and conceptual. 
  • Be creative, when it comes to design layout. The right combination of images, charts, icons, illustration, etc are important to ponder at.

How can EBriks help you in designing the best Infographics?

EBriks, with their expertise in Image Marketing helps your business develop the best infographics, after gathering the requirements. With the promise to present the entire information in a clear and concise manner, the experts help you go viral on internet, using the right tools. It helps in brand the image in minds of people for business growth.

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